Interesting take on a “car” commercial. My only concern would be that the product itself gets lost in the humor.  This is my early leader of all the Super Bowl ads I’ve previewed thus far.  And no, I didn’t care for the puppy/horse “Best Buddy” Budweiser commercial.  You’re selling BEER and you’re using visuals that primarily only appeal to women.  The dominant purchase segment for beer is men.  And the ad is shown during the SUPER BOWL?!!?!  Hello?!